Ageism
A short animation to raise awareness of age discrimination. There have been many negative stereotypes around the stigma of growing older which this addresses.
Ageism
Hero Image
RSA character design
I have explored the general stereotypes by looking at what type of things the older generation do and the stigma surrounding those people. It is important to understand how they feel about being seen in a certain way. Also not to offend anyone if I was to use certain imagery in the short animation and accompanying pieces.
RSA Animation
Ageism can affect some everywhere they go. There are many variations of how someone can be described as old such as elderly, greying, pensionable, frail and senile. It can affect their jobs, day to day life and routine and mental health. There are laws for those we are affected such as the Employment Equality Age Regulations 2006 and other laws that help protect with hiring, firing, pay, job assignments and layoff.
Animation
Research File
Research File
What should we know about this product? How is it made, how much does it cost, what color and size is it? Better descriptions result in more sales.